![]() |
Alex Knaggs
(Joint Managing Director)
alex@directfs.com Almost all Alex’s working life has been spent in the mortgage industry, specialising in the non-conforming market before co-founding Direct with Malcolm Davidson. Alex plays a key role in our IT and sales functions, as well as working closely with Malcolm on overall strategy. |
|---|---|
![]() |
Malcolm Davidson
(Joint Managing Director)
malcolm@directfs.com Malcolm spent a number of years in the financial services industry working first with a life company and then as an IFA, before co-founding Direct FS in 1999 with Alex Knaggs. He jointly oversees Direct’s strategic development, and also works closely with our subsidiary companies. |
![]() |
Paula Milner
(Operations Director)
paula@directfs.com Having spent a number of years with Halifax PLC in underwriting roles, Paula joined the Direct team in 2001. Paula is responsible for all of our administrative functions with the AIP/processing/second charge and commercial teams reporting to her. |






